Company description

Rooted Farmers is an agricultural technology startup committed to empowering small and mid-size farms to transform the world. We serve as a software and online sales platform, providing farms with tools and analytics to support inventory management and sales, connecting farms and hubs with wholesale and retail buyers.

Job description

We're looking for a creative, strategic Social Media Manager who wants to own our presence end-to-end. The role will require more than execution; you will be expected to bring ideas, understand brand voice, keep a pulse on trends, and build a social presence that genuinely resonates with the Rooted community. You'll manage our Instagram, Facebook, and LinkedIn, shaping how Rooted shows up online and helping us cultivate a community that growers want to be part of.

This is a part-time, hourly role. You will work remotely and should ideally be located on the East Coast to facilitate ETD working hours and some in-person content capturing.

Take a look at the role here!

Key Responsibilities:

• Own our Instagram, Facebook, and LinkedIn – strategy, content calendar, posting, and engagement

• Create and produce original content: posts, stories, reels, and graphics that feel authentic to the Rooted community

• Maintain a consistent brand voice that's warm, farmer-first, and sometimes funny

• Track performance metrics (reach, engagement, follower growth, and more)

• Use metrics and data to continuously improve our social media strategy

• Amplify user-generated content, partner features, and community stories

• Monitor DMs, comments, and tags – making sure our community feels heard

• Stay on top of trends and bring fresh ideas for growing reach and engagement

• Collaborate with our team to align content with campaigns, product launches, and seasonal moments – attend weekly meetings

• Edit video content for reels and social stories

• Manage social media advertising – ads and boosting

• Report to our Marketing Manager for content and strategy review

Compensation

this position is: hourly, $20/hr +

Location

job can be done remotely

Application instructions

If you are not registered, you'll be prompted to do so. Don't worry, it's free!

Deadline

no deadline