Company description

Real Good Fish, headquartered on Monterey Bay, CA, was founded in 2012 to provide sustainable seafood direct from fishermen to individuals, families, and institutions. We are a social impact business with the goals of preserving our natural resources and fishing communities, while inspiring our community to be the stewards of our ocean. In 2014, we pioneered the Bay2Tray program which provides underutilized species from local fisheries to public schools for school lunches. That program has since grown in the Mid-Atlantic region and includes key partners like the USDA, Virginia Department of Education and the Maryland Department of Agriculture. In 2016, our progress was recognized by the Obama Administration as a “White House Champion of Change” for Sustainable Seafood.

Job description

Summary of Position:

As the Mid-Atlantic Sales Manager at Real Good Fish, you will be instrumental in developing and executing innovative sales strategies and achieving meaningful sales goals. Your main goals will include expanding our core B2B markets and our Bay2Tray Program along the Mid-Atlantic and East Coast Region, managing existing accounts, and spearheading both new and ongoing sales initiatives to maximize value to our current and prospective customers. This position is funded through a grant provided by the USDA and was created to support the position until sales volume and financial sustainability is achieved.

Performance Tracking: Develop sales targets and KPIs with leadership team. Monitor sales performance against targets. Provide weekly updates to leadership on progress, key milestones, and KPIs.
Marketing: Assist the team with ensuring marketing materials are in line with your sales efforts and the needs of our customers.
Market Analysis: Conduct thorough research to understand market trends, identify new leads, and assess competitive advantages and challenges.

Business Development Focus:

Strategic Initiatives: Generate and implement ideas aimed at business growth, including revenue increase, business expansion, and profitability through strategic partnerships.
Collaborative Integration: Work closely with marketing, project management, product management, and sourcing to align and achieve business goals.
Networking and Negotiations: Attend and organize events, engage in networking, negotiate deals, and foster partnerships to drive cost-saving initiatives.

Key Responsibilities:

Sales Leadership and Strategy: Develop and implement comprehensive sales strategies. When we reach a sales trajectory necessary for building a sales team, build, lead, motivate, and manage a sales team to achieve targets.
Account Management: Maintain and expand sales relationships with existing clients while ensuring high levels of satisfaction and loyalty.
Business Development: Proactively identify and pursue new business opportunities in existing and new markets. Lead both "hunting" (new client acquisition) and "farming" (expansion of business within existing client base) sales efforts.Lead customer demos, student engagement events, and attend key regional events.
Customer Engagement: Travel to key accounts to introduce new products, collaborate on custom solutions, and strengthen partnerships.
Market Research: Utilize online tools and social media for research and engagement, identifying new leads, potential markets, and key decision-makers within organizations.
Partnerships: Identify and engage with key regional partners. Maintain and grow relationships.
Marketing: Lead on East-Coast focused collateral, assisting with development as needed. Lead on developing a monthly newsletter to targets. Engage in LinkedIn marketing of events and customer engagement.
Media: Serve as a media spokesperson for Real Good Fish in the Mid-Atlantic region
Events: Research and recommend key events to attend in the region, manage our on-site presence, gather leads, and participate in the event as needed.
Speaking: Speak and participate in key regional and national events in the Farm to School and Sea to School spaces.
Travel: Expect up to 50% travel for developing and managing sales accounts.

Key Competencies:

Leadership: Demonstrated ability to lead and motivate a diverse sales team.
Analytical Skills: Proficient in analyzing data to inform decision-making and sales strategies.
Communication: Strong communication skills, both verbal and written, with IT fluency.
Creativity and Problem-Solving: Ability to develop creative solutions to complex challenges.
Industry Knowledge: Deep understanding of the industry, its dynamics, and evolving landscapes.
Resilience: Capacity to handle pressure and meet stringent deadlines.
Organizational Skills: Exceptional time management and prioritization skills.
Education and Experience: Bachelor’s degree in Business Administration, Marketing, or related field.
Minimum of 5 years of sales experience in the food service or related industry, with at least 2 years in a managerial role.

Compensation

this position is: salaried, $75,000 - $100,000

Location

job can be done remotely

Application instructions

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Deadline

July 17, 2026