Company description

Little Sesame is a fast growing DMV based CPG company built by a team of accomplished chefs who want to reimagine grocery store shelves and bring restaurant quality food into people's homes. We are focused on delivering high-quality, thoughtfully produced products to a broad national consumer base. Our team is built on a strong foundation of collaboration, accountability, and continuous improvement. As we scale, we are committed to investing in our people and building systems that support long-term growth and operational excellence.

Job description

Position: Foodservice Sales Manager

Company: Little Sesame

Location: Remote, (Travel ~12x per year)

Reporting to: Director of Foodservice

Start Date: October

The Job

We are seeking a strategic, high-energy Foodservice Sales Manager to lead nationwide efforts to drive multi channel foodservice sales.

This is a hunter-style, operator-first sales role focused on engaging and activating specific accounts and end users; including restaurants, hospitality groups, campus dining, corporate foodservice, and institutional operators to build grassroots demand that pulls product through distribution.

This is an opportunity to play a key role in shaping the growth trajectory of a mission-driven, fast-growing brand by identifying influential operators, converting them into advocates, and building scalable demand across key U.S. markets.

Key Responsibilities

Multi Channel Sales Strategy & Execution

• Grow and execute our national foodservice development strategy focused on driving operator-level adoption to generate pull-through demand in key regions.
• Identify, prioritize, and win target accounts across diverse segments: fast-casual and full-service restaurants, universities, K-12, tech campus dining, corporate cafeterias, healthcare, and hospitality.
• Own the full sales cycle: lead generation, relationship building, sampling, product pitching, operator education, negotiation, and deal closing.
• Strategically cluster wins by targeting anchor accounts and influential operators within key regions to build market presence and momentum.
• Generate detailed weekly reports and sales forecasts to track pipeline development, market trends, and conversion performance.

Operator Engagement & Account Management

• Cultivate strong relationships with chefs, F&B directors, GMs, culinary decision-makers, and purchasing teams to create loyal customers and brand advocates.
• Serve as the primary point of contact for operator accounts, ensuring exceptional service and support post-close.
  Conduct trainings, tastings, and field visits to support onboarding and drive repeat usage.
• Deliver quarterly business reviews to foodservice team and leadership with key accounts to monitor product success and uncover expansion opportunities.

Distributor Support & Collaboration

• Drive growth with regional and national foodservice distributors (Sysco, US Foods, etc.) to ensure alignment, availability, and account support — with a focus on regional operating companies.
• Facilitate demos, ridealongs, and promotional planning with distributor reps to increase velocity and adoption.

Industry Engagement & Brand Representation

• Represent the brand at national and regional food shows, culinary events, and trade expos to generate leads and increase visibility.
• Stay informed on competitive activity, category trends, and emerging menu opportunities.

Internal Collaboration & Cross-Functional Alignment

• Work closely with marketing, operations, and R&D to tailor product positioning and support successful market execution.
• Provide operator insights and feedback to inform product development, innovation, and go-to-market strategy.
• Participate in sales meetings, product training, and collaborative planning sessions.

Who You Are

• A self-motivated, entrepreneurial sales leader with deep knowledge of the U.S. foodservice ecosystem and a passion for building brands from the ground up.
• Skilled in navigating complex sales cycles and securing early wins with high-value, influential operators.
• Organized, persistent, and confident managing a national territory and a dynamic sales pipeline.
• Comfortable working independently in a fast-paced, mission-driven startup environment.

Qualifications

• 3–5+ years of experience in foodservice sales, CPG business development, or B2B operator-facing roles.
• Proven success in growth sales strategies, targeting and winning operator accounts to drive distribution demand.
  Strong working knowledge of foodservice distribution and redistributors like Dot Foods.
• Experience across multiple segments (e.g., restaurants, institutional, hospitality, education) is a plus.
• Proficiency in CRM tools (e.g., HubSpot), Microsoft Suite, Google Suite, and internal collaboration platforms (Slack, Asana, etc.).
• Willingness to travel up to 20% to meet with customers, attend events, and support operator growth.

If you’re a connector, a relationship-builder, and a foodservice expert who thrives in the field and believes in better food for all, we’d love to hear from you.

Compensation & Benefits

Base Salary: $98,000–$120,000, commensurate with experience
Bonus: Up To 40%; Discretionary & Revenue-Based Performance
Health Insurance and 401(k) match
Flexible PTO

Little Sesame is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Compensation

this position is: salaried, more than $100,000

Location

job can be done remotely

Application instructions

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Deadline

no deadline