Company description
Counter Culture Coffee was founded in 1995 and is headquartered in Durham, NC, with regional offices in 12 major cities across the country. Counter Culture Coffee has been continuously innovating in the coffee industry and we’re looking for passionate, dynamic, diverse team members to help us expand our efforts and oversee roasting, packaging and fulfillment of some of the best coffees in the world.
Counter Culture Coffee is:
A relentless pursuit of coffee perfection
A dedication to real environmental, social, and fiscal sustainability
A commitment to creating cutting edge coffee people
Our Purpose is:
Quality Coffee | We continue to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency.
Education | We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation.
Sustainability | Our commitment to affecting positive change in every community to which we are connected is driven by our belief that we can–and should–always strive to improve upon the present.
Transparency | We are committed to sustainability and holding ourselves and our peers accountable for creating a more sustainable future of coffee.
Job description
Counter Culture regional team members are smart, resourceful, and reliable, but, first and foremost, they genuinely care about people and coffee. Regardless of role, every regional team member contributes to the success of their region and the wholesale channel as a whole. Collaboration, dedication, and a shared commitment to excellence drive our collective success.
The Regional Sales Manager is responsible for driving regional growth by winning new business and strategically managing sales efforts with a focus on both wholesale and foodservice accounts. This role emphasizes consultative selling to build lasting relationships with partners and aligns with Counter Culture Coffee’s mission to deliver exceptional products and services. By identifying key opportunities, nurturing leads, and coordinating with internal teams, the Regional Sales team contributes to the overall growth and profitability of the wholesale channel.
Job Duties:
Identify, pursue, and close new wholesale opportunities in the region, with an emphasis on profitable and accretive wholesale and foodservice accounts
Present and pitch Counter Culture Coffee’s products and services to prospective partners, tailoring the unique value proposition to a variety of high value potential customers
Develop and execute strategic sales plans to achieve or exceed regional sales targets
Conduct regular in-person and digital cold calls to maintain a strong sales pipeline with a focus on good fit high value business
Facilitate onboarding for new accounts, ensuring a smooth transition to the aftersales team for long-term support
Perform regular market analysis to identify trends, opportunities, and competitive dynamics
Cultivate and grow relationships with key foodservice partners, including large-scale operators, restaurants, and hospitality providers
Requirements:
A team player that will work well with regional aftersales teammates to achieve growth and retention goals
Passion for coffee and a commitment to Counter Culture Coffee’s mission and values
At least two years of proven experience in specialty coffee sales or a related industry, with a focus on B2B, foodservice, or large-scale accounts preferred
Strong communication, presentation, and negotiation skills
Ability to work independently, prioritize tasks, and manage a sales territory effectively
Proficient in CRM systems, G-Suite, and relevant communication tools
Enjoys travel, including occasional overnight trips
Willing to work hours may be outside of normal business hours including some weekends and or holidays
Must have a valid US driver’s license and ability to drive a company vehicle
Physical Aspects of this Job:
The physical activity of this position:
Talking: expressing or exchanging ideas by means of the spoken word, those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly;
Hearing: perceiving the nature of sounds at normal speaking levels with or without correction, ability to receive detailed information through oral communication, and to make the discriminations in sound;
The physical requirements of this position:
Light work - exerting up to 20 pounds of force occasionally, and/or up-to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
The visual acuity requirements (including color, depth perception, and field vision) of this position:
Requires close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive reading.
The conditions the worker will be subject to in this position:
Subject to environmental conditions - protection from weather conditions but not necessarily from temperature changes; subject to noise - there is sufficient noise at times to cause the incumbent to shout in order to be heard above the ambient noise level.
90 Day Goals:
Attend New Employee Orientation, where applicable.
Strong understanding of LEAN, GGOB, B-CORP
Strong understanding of Counter Culture’s vision, mission, values, and plan
Come to a comprehensive understanding of our wholesale program including our products, services, and best practices
Master scheduling and communication via G-suite applications
Become proficient in Counter Culture’s CRM system and sales reporting tools
Master scheduling and communication via G-suite applications
Identify and engage with key wholesale prospects to build a pipeline by conducting daily outreach in person and digitally
Identify and engage with key prospects in the foodservice sector, setting initial meetings and building a pipeline
Close at least one new high-volume account
Compensation
this position is: salaried, $50,000 - $75,000
Application instructions
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Deadline
November 30, 2026