Company description

Maple Wind Farm (MWF) is a livestock farm founded in 1999. We produce pasture-raised, non-GMO chicken, eggs, pork, and turkey in Richmond and Bolton, VT and operate a USDA-inspected processing facility that serves 30+ small producers in 6 Northeast states. Our growing on-farm store stocks our entire range of products alongside dairy, healthy staples, unique snacks and more from Vermont and the Northeast, and we run a robust wholesale and home-delivery program.

Job description

The Marketing and Communications Coordinator supports the farm's multi-channel marketing, communications and sales efforts by creating content and materials that are authentic, informative, and compelling. This person will spend the majority of their time on the farm working as part of the all-farm team, learning about our systems, livestock and processes, and connecting with customers through email and social media marketing.

This role blends creative work (writing, content creation) with deadline-driven projects and requires someone comfortable both outside on the farm and at the computer.

We have recently completed a comprehensive one-year marketing plan that we are operationalizing, so this person both has a robust framework to work within, and will be able to bring their own perspective to this work.

This role is new to the farm, so we anticipate that some parts of the job will change based on the person’s background, skills, and interests. However, we expect this role will focus on:

• Content Creation: Write and produce content for social media, marketing emails, and the website that reflects Maple Wind Farm’s brand voice and highlights the farm’s regenerative practices, community, and team. Execute on social media plan and calendar already in place, and develop additional content to plug in.
• Content Management + Organization: assessing and organizing our current stock of digital assets (photos, videos etc.), identifying content gaps and creating content to fill those gaps.
• Content + Brand Alignment: reading and understanding brand and campaign documents, guidelines, and messaging, and applying those across marketing materials and content.
• Campaign Strategy: working closely with the General Manager, help strategize on marketing activities and campaigns, both short- and long-term.

Work Environment & Physical Requirements

This is primarily an in-person position in Richmond, VT. Off-site work days to accommodate consolidated time for writing, editing etc. are encouraged and can be planned in advance with one’s supervisor.

• Ability to lift and carry up to 25 pounds unassisted.
• Ability to stand and walk for extended periods and perform occasional bending, reaching and other physical activities associated with farm operations
• Ability to work in non-climate-controlled warehouse environments and occasional outdoor conditions, including periods of hot or cold weather.
• Ability to work a flexible schedule with advanced notice based on organizational and content needs (e.g. filming video during early morning chicken catch

Why Work With Us?

• Stable, year-round employment in a growing local food business
• Mission-driven work supporting sustainable agriculture and local food systems
• Collaborative team environment and supportive management
• Generous employee discounts on farm products
• Free meat and eggs when available
• Employer-paid educational experiences on food and farming
• Employer-paid workers’ compensation insurance
• Paid sick time

Desired Qualifications

• Demonstrated writing skills with a good “ear” for brand voice.
• Demonstrated experience creating content for social media - this could include professional or volunteer work, and/or work for your own content.
• Comfort with photography and basic video capture and editing
• Interest in farming, regenerative agriculture, livestock and/or food.

Compensation

this position is: hourly, $20/hr +

Application instructions

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Deadline

no deadline