Company description

Food Craft Institute (FCI) is a non-profit organization that works to create and improve the viability of small and medium-scale value-added food businesses in the United States. With a unique combination of professional training courses steeped in traditional techniques, practical business skills development and entrepreneurial mentorship, the Food Craft Institute seeks to reshape the U.S. food landscape by creating a permanent sector of viable artisan food businesses.

Job description

<p>The Food Craft Institute seeks a Communications Manager who will work with a team of Management, staff and consultants to implement marketing and communications strategy within 4 primary components of FCI; external communications, digital communications, educational events, and fundraising and development.</p> <p> </p> <p><strong>External Communications</strong></p> <ul> <li>Continue to build brand and name recognition for Food Craft Institute and Eat Real Festival (ERF).</li> <li>Devise best practices, tools and resources that will lead to new the growth and expansion of the FCI and ERF brands.</li> <li>Cultivate ongoing strategic partnerships for FCI.</li> <li>Build strong relationships with public relations and media agencies to expand and celebrate the public face of FCI and ERF.</li> <li>Serve as primary contact for FCI public relations; monitor and evaluate the effectiveness of any PR services or media campaigns</li> <li>Budget and manage all printed advertising campaigns for the organization</li> <li>Lead creation of educational assets such as white papers, case studies, videos and presentations.</li> </ul> <p> </p> <p><strong>Digital Communications: Website, Newsletters and Social Media</strong></p> <ul> <li>Establish Food Craft Institute “Voice” and increase web and social media traffic to FCI and ERF sites -– in alignment with brand and mission.</li> <li>Lead and drive engagement for FCI and ERF via digital marketing efforts.</li> <li>Establish key performance indicators (KPI’s) and analytics that you will then use to determine applications of FCI and ERF digital communications.</li> <li>Lead contracted design staff in updates of FCI and ERF websites and collateral.</li> <li>Improve and streamline FCI class registration communications and processes.</li> </ul> <p> </p> <p><strong>Educational Events</strong></p> <ul> <li>Provide year-round management and oversight for ERF website, print and digital promotional materials, designs and signage.</li> <li>Develop and maintain ERF marketing calendars and deadlines.</li> <li>Coordinate regular marketing updates and planning meetings with ERF consultants as needed.</li> <li>Assist the Executive Director in building new educational initiatives for FCI.</li> <li>Plan, optimize and manage other FCI special events, programs, courses, and events.</li> </ul> <p> </p> <p><strong>Fundraising and Development</strong></p> <ul> <li>Based on ERF’s fundraising history and goals, help to develop and implement a sponsorship/partnership marketing strategy – print and digital.</li> <li>Develop specific partnership marketing packages and negotiate those packages for mutually beneficial outcomes.</li> <li>Assist the Executive Director in management and implementation of co-promotional partnership packages</li> <li>Assist the Executive Director in creation of development assets such as pitch decks, prospectus, and annual reports.</li> </ul> <p> </p> <p><strong>Admin/Other</strong></p> <ul> <li>Work with Executive Director (ED) to develop and implement course curriculums.</li> <li>Coordinate FCI classes and events to meet high standards for accuracy, quality, creativity and timeliness.</li> <li>Staff FCI events and effectively delegates to and supervises volunteers and assistants.</li> <li>Train and manage FCI interns, establish protocol and tasks for new hires</li> <li>Other duties as assigned</li> </ul> <br /><strong>DESIRED QUALIFICATIONS:</strong> <ul> <li>Background in marketing, communications, design and/or public relations, particularly within specialty food sector. </li> <li>Demonstrated ability with various software programs including Microsoft Office Suite, Google Apps, MailChimp, Wordpress (or similar CMS) and Adobe products (Illustrator, InDesign, Photoshop).</li> <li>Excellent attention to detail, exemplary organizational skills and ability to manage and prioritize various ongoing projects. </li> <li>Solid customer service and interpersonal skills with the ability to build and foster internal and external relationships.</li> <li>Passion to cultivate relationships with craft food makers, chefs and local community organizations.</li> </ul> <br /> This is a full-time, exempt position. The compensation package includes a competitive salary, medical benefits and paid vacation and holidays. This position requires periodic Saturday and evening work.

Compensation

this position is: salaried, less than $50,000

Application instructions

Deadline

November 01, 2016