Company description Food Craft Institute (FCI) is a non-profit organization that works to create and improve the viability of small and medium-scale value-added food businesses in the United States. With a unique combination of professional training courses steeped in traditional techniques, practical business skills development and entrepreneurial mentorship, the Food Craft Institute seeks to reshape the U.S. food landscape by creating a permanent sector of viable artisan food businesses. Job description

The Food Craft Institute seeks a Communications Manager who will work with a team of Management, staff and consultants to implement marketing and communications strategy within 4 primary components of FCI; external communications, digital communications, educational events, and fundraising and development.

 

External Communications

• Continue to build brand and name recognition for Food Craft Institute and Eat Real Festival (ERF).
• Devise best practices, tools and resources that will lead to new the growth and expansion of the FCI and ERF brands.
• Cultivate ongoing strategic partnerships for FCI.
• Build strong relationships with public relations and media agencies to expand and celebrate the public face of FCI and ERF.
• Serve as primary contact for FCI public relations; monitor and evaluate the effectiveness of any PR services or media campaigns
• Budget and manage all printed advertising campaigns for the organization
• Lead creation of educational assets such as white papers, case studies, videos and presentations.

 

Digital Communications: Website, Newsletters and Social Media

• Establish Food Craft Institute “Voice” and increase web and social media traffic to FCI and ERF sites -– in alignment with brand and mission.
• Lead and drive engagement for FCI and ERF via digital marketing efforts.
• Establish key performance indicators (KPI’s) and analytics that you will then use to determine applications of FCI and ERF digital communications.
• Lead contracted design staff in updates of FCI and ERF websites and collateral.
• Improve and streamline FCI class registration communications and processes.

 

Educational Events

• Provide year-round management and oversight for ERF website, print and digital promotional materials, designs and signage.
• Develop and maintain ERF marketing calendars and deadlines.
• Coordinate regular marketing updates and planning meetings with ERF consultants as needed.
• Assist the Executive Director in building new educational initiatives for FCI.
• Plan, optimize and manage other FCI special events, programs, courses, and events.

 

Fundraising and Development

• Based on ERF’s fundraising history and goals, help to develop and implement a sponsorship/partnership marketing strategy – print and digital.
• Develop specific partnership marketing packages and negotiate those packages for mutually beneficial outcomes.
• Assist the Executive Director in management and implementation of co-promotional partnership packages
• Assist the Executive Director in creation of development assets such as pitch decks, prospectus, and annual reports.

  

Admin/Other

• Work with Executive Director (ED) to develop and implement course curriculums.
• Coordinate FCI classes and events to meet high standards for accuracy, quality, creativity and timeliness.
• Staff FCI events and effectively delegates to and supervises volunteers and assistants.
• Train and manage FCI interns, establish protocol and tasks for new hires
• Other duties as assigned

DESIRED QUALIFICATIONS:

• Background in marketing, communications, design and/or public relations, particularly within specialty food sector. 
• Demonstrated ability with various software programs including Microsoft Office Suite, Google Apps, MailChimp, Wordpress (or similar CMS) and Adobe products (Illustrator, InDesign, Photoshop).
• Excellent attention to detail, exemplary organizational skills and ability to manage and prioritize various ongoing projects. 
• Solid customer service and interpersonal skills with the ability to build and foster internal and external relationships.
• Passion to cultivate relationships with craft food makers, chefs and local community organizations.

This is a full-time, exempt position. The compensation package includes a competitive salary, medical benefits and paid vacation and holidays. This position requires periodic Saturday and evening work. Compensation this position is : salaried Application instructions DeadlineNovember 01, 2016