Ayoba-Yo is a consumer-packaged-goods company who specializes in South African recipe beef snacks called Biltong & Droewors. These beef snacks are dried with air, instead of with heat like jerky. The result is a tender beef snack with no sugar and more protein than the average beef jerky. Ayoba-Yo is growing rapidly and we are expecting explosive growth over the next few years. We need your help to create a better customer experience and facilitate growth.

At Ayoba-Yo, we regularly donate product and a portion of our profits to our local DC Food Bank, Martha's Table. 

Brief Job Overview:

As the Head of Marketing you will be responsible for digital communications, the planning and creation of content, and managing on and off-screen interactions with existing and prospective Ayoba-Yo customers and consumers. This will be done by leading internal and external initiatives in PR, Social Media, Customer Service and Events - being the first touch point of customer interaction, press development and management, developing best in class organic content across all social channels, producing visual marketing assets as needed (e.g. POS, trade show booths, apparel) and planning/executing events. You will also be responsible for building out and managing a brand ambassador program and will serve as the point of contact for these contract team members.

Main Goals:

• Foster a lasting and engaged relationship with the end customer.
• Build a brand voice/tone that effectively communicates the brand’s core values.

Organization and Location:

• Work directly with CEO to achieve goals
• Based in Northern Virginia/Washington D.C.

Your Responsibilities:

The responsibilities of the role are outlined below, the tasks are broken down by an anticipated amount of time that will be spent on each task.

• Social Media / PR (40%)
  • Translate marketing objectives into content strategies for social media to grow follower count and increase engagement.
  • Lead the creative process from concept to completion in the production of marketing content.
  • Monitor Social Media channels and interact with customers daily.
  • Interact with other brands and media outlets to create cross-promotion/giveaways to foster social media growth.
  • Work with PR and media partners to lead press campaigns that tie to marketing strategies.
  • Review work, troubleshoot and provide feedback to management.
• Community Management / Brand Ambassador Program (40%)
  • Build out and manage the Brand Ambassador program that consists of sub-contracted team members across multiple regions. These team members will perform in-store demos and field activations.
  • Manage and grow a list of Influencers and establish an Affiliate Marketing Program.
• Customer Service (10%)
  • Act as the first point in customer and consumer service.
  • Answer daily customer service emails and route to appropriate department.
  • Ensure customer communication is consistent and meets brand values.
• Event Management (10%)
  • Research, Plan & Execute events and tradeshows, primarily East Coast.

Your Knowledge, Skills & Abilities:

• Team player with a strong desire to facilitate both company and personal growth.
• Motivational leadership style that encourages creative thinking while moving a team toward a common goal and adhering to a schedule.
• Idea generator & creative problem solver.
• You understand design and smart copy and have an eye for fresh approaches to advertising and communicating.
• Great at multitasking and prioritizing tasks, staying organized and executing in a timely manner.
• Strategically-minded; you see the big picture, take action and make recommendations with the appropriate context.
• You understand design and smart copy, and have an eye for fresh approaches to advertising.
• You have a strong familiarity with digital marketing, especially social.
• Ability to connect consumer insights, data and business objectives to creative strategies.
• Strong project management skills: forward-thinking & dedicated.
• You're a people person- you build strong connections and partnerships.

• BA strongly preferred but not required
• 2-3 years of Marketing experience, 1 year in Consumer Package Goods or Food & Beverage preferred
• Prior project management experience
• Experience leading a creative campaign
• Social media communication and management experience; digital marketing experience a plus
• In-bound marketing and/or publishing experience
• Strong Foundational and Functional skills - critical thinking; communication, influence and impact skills
• Entrepreneurial spirit; experience in past entrepreneurial venture beneficial
• Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
• Willing to take occasional trips (mostly over weekends) to execute on events
• Partial work-from-home schedule can be discussed