Coordinator of Product & Marketing ENZO Olive Oil Company
- Date Posted January 24, 2020
- Location Clovis, CA
- Category Agriculture / Business
- Job type Full-Time
Over the years, Ricchiuti Family Farms has remained steadfast in its pursuit to meet consumer demands. With this goal in mind, in 2008, Patrick Ricchiuti and his son, Vincent, entered the olive oil business. In 2011, the Ricchiuti’s ENZO Olive Oil Company milled their first harvested crop of organic olives. In ongoing industry research, the Ricchiuti family found that 98 percent of all olive oil consumed in the United States is imported. Further studies revealed that a high percentage of the imported olive oils on American supermarket shelves fail to meet the criteria for being officially classified as “extra virgin.” With a true desire to craft fine oil, the Ricchiutis adopted organic and kosher farming practices into their olive oil operation. ENZO organic extra virgin olive oil is 100% estate-grown, meaning from the planting of each and every tree, harvesting of the crop, milling of the fruit, and bottling of the oil, all steps are completed under the direction of Patrick and Vincent Ricchiuti on the ENZO property, which features meticulously manicured groves and a state-of-the-art mill on site. With the aid of an efficient mechanical harvester and Amenduni olive oil processing equipment, the Ricchiutis and ENZO millers carefully monitor the harvest and crush from start to finish. This hands-on approach is what it takes to produce fresh, premium, and flavorful oil. Job description
Position Overview
The Coordinator of Product & Marketing for ENZO Olive Oil Company is responsible for delivering the industry’s best products and customer experience. We are looking for someone who is extremely organized and thrives in a fast-paced environment.
Marketing & Sales
- Work with leadership to create & implement marketing strategy
- Develop and execute strategic marketing initiatives
- Oversee content development for marketing channels including:
- Social media (Instagram and facebook)
- Direct email (Mailchip and Klaviyo)
- Print media including catalogs
- Web sites
- Coordinate creative teams and liaison with creative team & designers
- Coordinate ENZO’s community events, trade show participation, demos and marketing collaborations
- Assist in managing national brokerage accounts (i.e. OneSource)
- Assist in managing national distributor accounts (i.e. KeHE, unfi, and Renaissance)
- Assist in managing and analyze customer deductions and sales data
- Complete and track orders in ‘NutShell’ and ‘Famous Software’
- Communicate orders and shipping schedule with the production team
- Contribute to sales strategy & funneling leads to sales team
- Assist in maintaining customer database in ‘Nutshell’ and ‘Famous Software’ programs
- Must be available for business travel
- Must be highly organized and able to multi-task
ENZO’S TABLE Retail Store
- Work with leadership team to manage customer experience
- Assist with order and scheduling as needed
Partnerships & Industry Relations
- Develop event, marketing, product collaborations and partnerships in the greater food industry
Product Development, Production & Quality Assurance
- Manage development of value added products
- Coordinate efforts to bring products to market
- Assist in coordination of creative teams & designers for packaging and product launch
Special Projects
- Update, organize, and maintain reports/documents required by industry programs
- Assist with special projects as assigned