Company description

At Murray’s, we are cheese experts and enthusiasts who make, source, sell and serve exceptional cheese and specialty foods nationwide.

Born in Greenwich Village, the heart of our business still resides in New York City with many ways to experience Murray’s Cheese locally. At the counter, our cheese experts and mongers serve thousands of neighborhood regulars, commuters and tourists alike every year at our three locations –the Bleecker Street flagship retail experience, a beloved neighborhood fixture, our shop in Grand Central Terminal, and our new location in Long Island City.

For dining out, we operate two New York City restaurants: Murray’s Mac & Cheese, with fast casual fare, and Murray’s Cheese Bar, a sit-down restaurant featuring cheese flights and dishes by expert mongers and seasoned chefs. Our Murray’s Cheese Bar location opened in Spring 2020, moving to it’s new home in Long Island City.

For those eager to learn more, we offer robust education and events programming and, for those looking to serve more, we provide catering of expertly-crafted cheese boards and freshly-made foods. Oh, did we mention we also age our own cheese? Yeah –we do that too. We have state-of-the-art cheese caves in Long Island City.

But, because we like to share, we wanted to bring our exceptional cheese to people outside of New York too. So, we’ve made Murray’s products available online at murrayscheese.com and in-store with a curated selection of specialty cheese in more than 800 Kroger and Kroger-owned stores nationwide (and, growing every day!). And, through our wholesale business, you might enjoy Murray’s cheese at more than 600 restaurants across the country.

Job description

As the Marketing Manager at Murray’s Cheese, not only are you an expert multi-tasker, you are a natural manager, highly organized, and a creative team player. You’ll work closely with the marketing, merchandising, and creative teams, along with key department stakeholders to develop marketing campaigns, manage marketing calendars, and thoughtfully concept every touchpoint on the customer journey from in-store activations to social media campaigns. You have experience in integrating customer-focused marketing programs for various businesses, including retail, hospitality, events and wholesale, as well as, proven experience with leading social media strategy and execution for a growing company. You’ll live and breathe the Murray’s Cheese brand, ensuring we tell innovative and thoughtful narratives and stories while hitting our goals and KPIs. You are versed in social media, and effectively manage all social media channels. You are extremely detail oriented and excel at implementing top-notch traditional and social marketing campaigns that help support the Murray’s brand and business. 

 

 Who You Are

• Creative: You enjoy using your imagination to bring ideas for new, unique content to life. You’re up-to-speed on current trends and culture in the food world and use that to enhance your work and ensure maximum effectiveness.
• Collaborator: You’re a great communicator and strong cross functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. This allows you to work with various businesses to seamlessly generate on-brand initiatives that fall in-line with our company goals and business strategies.
• Analytical: You love dissecting facts and figures and can collect, visualize, and analyze information in detail. You can make your data tell a story and understand the importance of KPI’s.
• Manager: You can develop a vision, engage and enable key stakeholders and execute with excellence. You enjoy coaching, leading, developing junior talent within the marketing team.
• Big-Thinker: You love thinking about, planning, and executing new projects alongside members of multiple different departments. You’re attune to best practices of the business community and are eager to apply them to Murray’s. 

 

What You Do 

• Marketing: Working closely with our Director of Marketing, you help to develop, implement, and execute strategic marketing plans for our various businesses.  You serve as a marketing partner to business leaders across several departments, including retail, wholesale, events & education, and hospitality; helping define and execute channel assets from in-store materials to social campaigns. You partner with our Digital & Ecommerce teams to ensure key departmental marketing campaigns for retail, wholesale, events, and hospitality are executed through various digital channels like e-blasts and website assets. You serve as the voice of brand plans, calendars, and campaigns in addition to building the strategy for how we activate across businesses and channels, working with key stakeholders to execute.
• Social Media: You are responsible for executing cross-departmental marketing plans on all social media channels (Instagram, Facebook, Twitter, & Pinterest), including implementing strategies to grow our audience, keep our followers engaged, and drive sales and traffic to our business channels.  You monitor performance and evaluate monthly reporting on initiatives, staying atop the latest social media trends and content types. You work closely with our Creative Content Manager to develop impactful social media content and campaigns. You spearhead strategic partnerships, collaborations, and giveaways with like-minded influencers and brands (food, hospitality, lifestyle, etc.) to build buzz and excitement.
• Community Marketing: You strategize community marketing initiatives and execute to drive awareness and build brand loyalty amongst shoppers. You spearhead our charitable and community efforts, ensuring there are clear strategies and goals for the events and campaigns we participate in, organizing our volunteer efforts throughout the year, and evaluating charitable and community focused opportunities.
• Management: You coach, develop and motivate the Marketing Assistant, developing clear work plans including KPI’s, providing them with day to day constructive feedback, leading mid-year and end of year reviews. You help to outline clear goals for their development and ensure they are driving day-to-day initiatives and projects forward with clear expectations around timelines and responsibilities.
• Reporting: You meet weekly with the Director of Marketing and other members of the Marketing department, measuring the performance of all marketing and social campaigns, assessing the goals and results. By gathering this insight regularly, you can redirect yourself to be most effective in your role. 

 

What We Need From You

• 3-5 years of marketing experience (Experience in consumer goods brand preferred) 
• Proven work experience managing social media channels
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Extremely driven, self-starter, strong communicator both written and verbal
• Strong sense of organization and attention to detail
• Proven ability to work under pressure, manage multiple projects and adhere to tight deadlines
• Passion for cheese/specialty foods

 

Work Perks

• Weekly pay 
• 3 weeks vacation, one week sick time 
• 401k Company Match 
• Flexibility with telecommuting 
• LTD/Life Insurance options  
• Comprehensive medical, dental, and vision benefits 
• Commuter benefits 
• Discounts on products and restaurant!

Compensation this position is : salaried, 50k-75k Location job can be done remotely Application instructions Deadlineno deadline