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This job expired on February 18, 2022

Ovenly Marketing Manager Ovenly

  • Date Posted December 20, 2021
  • Location New York, NY
  • Category Culinary / Media
  • Job type Full-Time
Company description

Ovenly is an award-winning bakery based in New York City with multiple retail locations. We are a growing company with national ambitions and renown, and are looking for dedicated, energetic, and ambitious people to join our team. There are many opportunities to grow within the company.

At Ovenly, we make delicious, flavorful, and classic baked goods with a twist. Our treats are handmade but perfect and invoke a sense of nostalgia. Ovenly wants to make your day better—whether you are eating our treats or helping to make them.

While baked goods are the core of what we do, we are also committed to social impact with foci on open hiring practices, employee wellness, and environmental sustainability. For more on our social impact efforts, visit www.oven.ly/impact

Job description

Ovenly is an award-winning bakery based in New York City with multiple retail locations. We are a growing company with national ambitions and renown and are looking for dedicated, energetic, and ambitious people to join our team. There are opportunities to learn and move up within every position in the company.

 

Our marketing strategy is driven by product innovation, entrepreneurial & organizational thought leadership and events, amplified through social media and earned media placements. We are on the hunt for an enterprising marketing professional who is ready to take the next step in their career with a growing company. 

 

Job Description

The Marketing Manager will be responsible for collaborating with leadership on the overall marketing strategy that includes promotion of our retail bakeshops, e-commerce, and pre-orders and delivery, as well as oversight and development of our external facing brand (website, social, advertising & promotion), development of partnerships, and overall brand language and communication. Day-to-day tasks include managing and coordinating marketing and creative strategy, supervising social media, website oversight, leading market research efforts to uncover the viability of current and existing products/services, and liaising with creative and media agencies.
 

The ideal candidate has 3-5 years marketing experience either in the food industry or media. Work in food media? Do apply. We’re looking for someone who is passionate about food, baking and cooking, is ahead of the social media curve, is obsessed with pop culture and hospitality, and has a generous disposition. Ovenly culture is dynamic and fast-paced. Being a collaborative, flexible worker is a must. If you are fanatical about food, opinionated about branding and understand the changing landscape of media then we want to talk to you. Major consideration will be given to candidates accustomed to wearing many hats. 

 

Duties include but are not limited to:

  • Maintains www.oven.ly
  • Manages a marketing coordinator 
  • Forges & maintain partnerships and opportunities
  • Ensures goals and objectives for company-wide marketing initiatives are fulfilled
  • Synthesizes information about marketing initiatives and pays careful attention to the products and services offered, within targeted demographic and budgetary restrictions.
  • Ensures clear and consistent brand language is used across all channels at all times
  • Conceptualizes innovative action plans drawing on strategic research to identify the best way to grow our brand
  • Supports the implementation of marketing strategies 
  • Oversees and optimizes technology to promote successful marketing campaigns 
  • Develops calendars and action points around initiatives including, but not limited to, store openings and holidays
  • Manages public relations
  • Measures success through metrics and research
  • Manages social media accounts
  • Manages all email marketing and campaigns through Klaviyo
  • Uses research and metrics to increase consumer engagement
  • Manages interns, as needed
  • Promotes and trains the Ovenly brand bible internally
  • Researches best practices, events, and speaking opportunities
  • Develops social media, marketing, and editorial calendars
  • Manages and staffs marketing events, as needed
  • Establishes consistent systems and standards for measuring the success 
 

Requirements

  • 3-5 years experience in marketing, brand strategy, PR, or other related fields
  • Outgoing, creative thinker, that’s passionate about food and building a brand that delivers value to its customers
  • Clear written and verbal communications skills (English)
  • Demonstrates leadership when working in a team setting
  • Detail-oriented 
  • Ability to prioritize needs while managing multiple projects simultaneously
  • Experience with Shopify required
  • Experience with Klaviyo or Mailchimp required 
 

This position is based in our Greenpoint office. 

Compensation this position is : salaried, 50k-75k Application instructions
This job expired on February 18, 2022
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