Company description

Upcycled Food Association is a nonprofit focused on preventing food waste by accelerating the upcycled economy. With hundreds of Members across dozens of countries, UFA is changing the consumer product supply chain to eliminate food waste by design. Through consumer education and networking, UFA is empowering consumers to prevent food waste with the products they buy.

 

According to Project Drawdown, reducing food waste is the number one solution to global warming. Upcycling food prevents food waste by elevating otherwise wasted food into new, high quality products and ingredients (think of spent brewery grain to make flour, or juice pulp to make crackers). UFA was co-founded by mission-driven upcycled food companies seeking to systematically scale the upcycled industry. Within the first six months of existence, UFA partnered with Harvard Law School, World Wildlife Fund, Natural Resources Defense Council, and others, to officially define “upcycled food” for the first time. UFA continues to grow its Membership and developed the revolutionary Upcycled Certified™  product and ingredient certification which to date has certified close to 150 products and ingredients representing a projected 350,000 tons of food that annually would have otherwise gone to waste.

 

If UFA is successful, it will grow the upcycled industry to be the prominent sustainable food category globally. Our work is poised to increase the capacity of food upcyclers to prevent more than 9 billion pounds of food waste per year (equivalent to more than 26 billion pounds of CO2 emissions per year) by 2030. This means that our work will account for whole percentage points of major global environmental goals, such as the UN’s Sustainable Development Goal 12.3: to halve food waste by 2030.

Job description

The Upcycled Food Association is leveraging market forces to prevent food waste by coordinating hundreds of companies around the world and empowering millions of consumers to prevent climate change with the products they buy.  We are looking for enthusiastic, talented leaders to join our team!

 

Summary

Upcycled Food Association is a nonprofit focused on preventing food waste by accelerating the upcycled economy. UFA is the leader of the booming global upcycled movement, and is seeking a Head of Marketing and Communications, whose primary responsibilities will be to develop a global communication strategy to position UFA as the thought leader of this important movement. This includes, but is not limited to, creating, managing, and being the voice of an effective consumer messaging strategy across all media channels, trade shows, events, and retail. The goal is to grow consumer awareness and demand for upcycled foods and products (“the brand”). 

 

The Head of Marketing and Communications will provide strategic direction for the growth of UFA via increased support in the UFA Membership, Investment, and Upcycled Certified™  (“the Programs”).

 

The Head of Marketing and Communications will be a part of the UFA leadership team, and will help to coordinate between the Programs, Business Development, and Administration departments. 

 

Responsibilities

• Provide strategic direction for Marketing and Communications  Department positioning UFA as a thought leader
• Accountable for driving continuous expansion and improvement of UFA marketing activities, including the development and delivery of advertising, campaign, communication, and thought leadership strategy worldwide
• Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all media channels, trade shows, events, and retail
• Align UFA’s brand message and programs to target audiences and business objectives across channels, geographies, and audience
• Maintain and update  brand standards and ensure compliance across all marketing and communications channels, as well as UFA Membership, Investment, and Upcycled Certified™  programs and key retailers
• Drive priority messages via integrated campaigns, which are delivered in partnership with UFA Membership, Investment, Upcycled Certified™  programs, and key retailers 
• Oversee, supervise, and evaluate development of marketing and comms staff
• Meet with prospective retail  participants and provide them with the assets needed to highlight upcycled foods and products in-store
• Write and distribute press releases, respond to all media inquiries, and continually update website messaging; excited to be the voice and face of the brand
• Seek out and secure new partnerships that will help build our brand story 
• Manage and evaluate marketing initiatives, including the creation and tracking of social media, google ads, website, PR, and UFA newsletters

 

Necessary Skills and Experience 

• 10 years experience in marketing and communications, ideally with hands-on experience in CPG and PR agency 
• Strong knowledge and network in the CPG/ingredient industry, and ability to bring existing relationships with brands, retailers, and foodservice
• Advanced knowledge of modern marketing strategies and technologies
• Advanced writing and public speaking skills, experience with PR, press, pitching
• High level of expertise in analyzing information and making information based recommendations
• Exceptional verbal and written communication skills
• Experience building and managing teams in a startup environment, willingness to wear many hats and come to the table with solutions 
• Creative design experience or design direction experience
• Experience working and creating alignment cross-functionally, strong listening and questioning skills - outstanding communication and interpersonal skills
• Advanced computer software proficiency (Google Workplace, Word, Excel, PowerPoint, Canva, Slack, Asana)
• Demonstration of contributing to diversity, equity, and inclusion within a team or organization
• Ability to work with the CEO to develop programs that translate the vision of the Board of Directors into reality
• Passion for the mission of UFA

 

Desired Skills and Experience

• Experience in sustainability, climate change, or food waste
• Experience in nonprofit, especially association, leadership
• Experience in CPG, food and beverage, retail, financial, or product verification industries 

 

This opportunity is 

• For someone who gives feedback with humility, and receives it as a gift
• For someone interested in working to combat the climate crisis 
• For someone excited by being a part of a rapidly growing global environmental movement 
• One for which women, Black, Indigenous, People of Color, and LGBTQ+ are encouraged to apply 
• One for which all ages are encouraged to apply 
• One for which no identity variables whatsoever will be used to discriminate

 

Compensation and Benefits

• $100,000-$110,000 USD annually, overtime exempt
• Unlimited PTO
• Health insurance stipend
• 100% Remote work opportunity
• An energetic, open, positive, communicative, and supportive team 
• Exposure to a large network of companies, from CPG startups to legacy food companies
• Ability to scale the single greatest solution to climate change while managing a brand that will reach millions of people 

Compensation this position is : salaried, more than 100k Location job can be done remotely Application instructions DeadlineJanuary 28, 2022