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Marketing Consultant (Remote) Grapevine Local Food Marketing

  • Date Posted August 05, 2022
  • Location Anywhere
  • Category Business / Media
  • Job type Full-Time
Company description Grapevine serves small farms, local food businesses, and local food non-profits across North America with website development, digital advertising, social media, email marketing, graphic design, and SEO.

About Working at Grapevine Local Food Marketing

We are:

  • Inclusive & anti-racist

  • Listeners, creators, & collaborators

  • Joyful in our work

  • Committed to helping small farms grow

  • Super productive

  • A tiny team with a solid plan for growth

We’ve served over 100 clients since our launch in 2016, have consistently run a waiting list for new clients for the last year or more, and have grown almost exclusively through word-of-mouth referrals. That’s no accident; it’s because we go out of our way every single day to solve client problems, deliver beautiful solutions, and ultimately help our clients grow their businesses.

Remote work is a benefit for many of us, but it can also be a challenge. We’re always working on this challenge! Solutions that are currently in place include 1:1 calls for all new teammates to get to know current teammates; regular 1:1 calls and group meetings (but only the good kind!); collaboration via Clickup, IM, and impromptu video calls; paid social calls and group activities; and an emphasis on open communication.


It is our sincere intention to make Grapevine a triumphant enterprise for everyone involved. 

  • We want our clients to get a good value for what they pay for our services — so it's well worth their investment and their business grows as a direct result of working with us.

  • We want every teammate to feel like they're paid a fair rate that recognizes their value and rewards their unique contributions to the company.

  • We want work-life balance to be the default. Each of us has different needs for day-to-day schedule and ideal weekly hours worked.

  • We want to achieve an enjoyable work environment for every teammate — one in which people look forward to starting work each day, really love what they do, and enjoy their coworkers.

  • We want to create the kind of work environment where high-pressure, last-minute scrambling are the exception, not the norm, and where we can all plan our workweeks and also count on quality time off. (As a small team and a growing business, sometimes we'll need to pull together to solve a problem or meet a deadline under challenging circumstances. But we want to be fresh, well-rested, and ready for the challenge when it comes!)

  • We want to create opportunities for fulfilling work, ongoing growth, and role evolution for every teammate.

We believe achieving these goals requires a balance of several factors: prices we charge clients; rates we pay teammates; creative ideas that add to the overall value; purposeful internal structure and processes; clear, ego-free internal communications; a high level of productivity for every teammate; and an approach that empowers every teammate to take the lead in owning projects and driving the company forward. 

Grapevine won GD USA American Graphic Design Awards in 2019 and 2020 and has partnerships/consultant affiliations with Squarespace, Square Online, Shopify, Drip, Local Line, and GrazeCart. We are members of APPPA, National Young Farmers Coalition, and Slow Food.

Job description RESPONSIBILITIES

This position takes ownership of client projects and client relationships, starting from the very beginning with new prospective clients. It’s part consulting, part sales, part account management, and plenty of hands-on marketing work. Don’t let the sales bit scare you — there’s no cold-calling and no hard sell! Clients come to us, and we currently have a waitlist, so you’ll simply be following up with people who want our help. The sales process here is really just about listening to client needs, offering ideas to fulfill with those needs, and building relationships.

We develop effective solutions that help our clients achieve their goals. Most of the time, these clients are small family farms who need our help building their image, being found online, and increasing their sales. Sometimes they’re also local food non-profits or government agencies with more communication-oriented needs.

There are 3 marketing consultants on our team now, and we’re recruiting 2 more. Each consultant focuses on 1-3 areas of specialty to start (websites, advertising, marketing planning, email marketing, Google, social media, marketing metrics…). The types of clients and projects that each consultant takes on will be based on their individual focus areas. Our team also includes a graphic/web designer and 2 platform consultants who specialize in the technical side of e-commerce platforms.

Responsibilities will include:

  • Answer inquiries from current & prospective clients

  • Develop quotes (we’ll train you in our system)

  • Execute projects in collaboration with Designer and other teammates
    (All teammates have their own specialties, and you’ll work together, so you don’t need to know how to do everything on your own.)

  • Manage project timelines & ongoing client communication

  • Play a role in ongoing improvement of internal processes, task templates, & documentation

  • Watch for opportunities, contribute ideas, & develop new packages and service lines 

  • Contribute to in-house marketing efforts

We want to create opportunities for fulfilling work and ongoing growth for every teammate. We’re always interested to hear what ideas you have for your role to expand or evolve as you grow professionally.

QUALIFICATIONS

The ideal candidate is a creative critical thinker who enjoys getting to know clients. They will listen carefully to client needs, ask thoughtful questions, offer ideas, and take careful notes.

Essential Qualifications

  • 3+ years professional experience in marketing

  • Solid understanding of digital marketing concepts, strategies, & tactics

  • Skilled at problem-solving & coming up with creative solutions 

  • Great communication skills & client service mindset

  • Project management & account management experience, including running meetings & managing followup

  • Ability to be very present in the moment, listen thoughtfully, and ask questions, whether in team conversations or client conversations

  • Strong ambition and enthusiasm

Because Grapevine team members can work from anywhere, they need reliable high-speed wifi; a space and schedule that enable blocks of uninterrupted time to focus on work; the self-discipline to be productive on their own; and a professional background view for client video conferencing. 

Preference will be given to candidates with passion and/or experience in farming or local food.

Potential Focus Areas - Bonus Qualifications

This laundry list represents the broad range of possible sub-specialties for each consultant. Experience in any of these is a bonus.

  • Social media for business use

  • Social media advertising

  • Squarespace or similar

  • Shopify

  • Square POS

  • Square Online

  • Grazecart, Local Line, Local Food Marketplace, and/or other local food e-commerce platforms

  • Drip, Mailchimp, ActiveCampaign, ConvertKit, other email platforms

  • Google Analytics

  • Google advertising

  • Adobe InDesign

  • Copywriting

  • Website planning & production

  • Marketing planning

  • Marketing metrics

  • SEO

  • Graphic design

  • Basic HTML

We’re a small company, so we seek out team members with diverse skill sets. We’d love to hear about what other unique skills you would bring to this position!

COMPENSATION & BENEFITS

This contract position pays $25/hour + per-project bonuses. We developed our own unique system that integrates with our project management tool to automatically calculate profit per project (based on hours input and other expenses) and divide it among teammates who work on that project. This means you’re naturally rewarded for a high level of productivity, as well as for the increased efficiency that develops over time as you build your experience.

One big benefit of working with Grapevine is that we all work remotely — so you can travel the world, housesit, live in an RV, stay home with your dog, etc. Unlike salaried positions, you’re paid for every hour you work, and you’ll choose your max hours per week in order to maintain work-life balance. Additional benefits include a flexible time off policy, an annual project bonus to make it easier to take time off, and learning opportunities. We plan to build this package over time based on company growth and feedback from teammates.

OPPORTUNITIES FOR GROWTH

We intend to create two new positions in 2023, and we hope to be able to fill them from within the company:

  • Operations Manager

  • Senior Marketing Consultant

Compensation this position is : hourly, $20/hr + Location job can be done remotely Application instructions Please click here to sign in and view application details.
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