Food Well Alliance (FWA) is a collaborative network of local leaders working together to build thriving community gardens, urban farms and orchards across metro Atlanta. FWA’s mission is to provide resources and support to local growers to connect and build healthier communities. Our vision is an equitable, local food ecosystem in which everyone can participate and benefit.

FWA was founded in 2015 when Jim Kennedy, chair of Cox Enterprises, and Bill Bolling, founder of the Atlanta Community Food Bank, had an idea to build healthier communities across metro Atlanta by connecting and supporting members of our local food movement. Today, we support more than 300 gardens, farms and orchards in Fulton, DeKalb, Cobb, Gwinnett, and Clayton counties. We accomplish our work through two primary program areas:

1. Resource Center - We provide metro area farmers, gardeners and orchard stewards with essentials for success: tools, training, mechanical assistance, labor teams, tractor support, compost, seeds, seedlings, saplings, grants, and more. 
2. Policy & Planning - We bring local government leaders together with residents and community leaders to develop plans that bring urban agriculture into city planning processes in partnership with the Atlanta Regional Commission.

Food Well Alliance (FWA) is requesting proposals from experienced graphic designers to provide services on a contract basis.

ORGANIZATION BACKGROUND AND INFORMATION

FWA was founded in 2015 with a vision to connect members of Atlanta’s local food movement to collectively build healthier communities in the metro area. Our mission is to provide resources and support to local growers to connect and build healthier communities. We currently serve more than 300 community gardens, orchards and urban farms across metro Atlanta.

To learn more about FWA and see how our brand is lived out, please head to our homepage at foodwellalliance.org and explore from there!

SCOPE OF WORK

The scope of contracted work will vary. FWA will need both print and digital designs created or updated throughout the year for a variety of events, grants, workshops, story opportunities, fundraising campaigns, grant applications and other happenings hosted by FWA, its programs and collaborative partnerships. 

QUALIFICATIONS

FWA is seeking a graphic designer who can easily adapt to the current look and feel of our brand and be proficient in: 

• Canva

• Adobe Illustrator

• Google Suite 

It will also be beneficial to have experience working with:

• Project management tools (we use monday.com)

• Digital asset management programs (we use Canto) 

FWA BRAND GUIDE

Please download and review our brand guide booklet. 

FEE SCHEDULE

Fee schedule should be all-inclusive and presented on an hourly basis. The cost will be based on the projected hours of work provided. Contractor will invoice and be paid on a monthly basis.

AWARD

FWA plans to award the contract(s) for graphic design on a rolling basis. We will then discuss and refine the scope of work with the selected applicant and negotiate final conditions, compensation, and performance schedule.

RFP QUESTIONS AND RESPONSES

All questions pertaining to this proposal should be submitted via email to Amy Hudson, Director of Marketing & Development at amy@foodwellalliance.org.

STATEMENT OF NON-COMMITMENT

Issuance of this RFP does not obligate FWA to award a contract or to pay any costs incurred in preparation of proposals responding to this RFP. 

DIVERSE CANDIDATES ARE ENCOURAGED TO APPLY 

FWA is a community that is proud to represent different racial, socio-economic, gender, and other identities. Our diversity as a community is our strength, driving our ability to be empathetic, visionary, and effective leaders in the local food movement and our city