Company description

Oldways is a nonprofit food and nutrition education organization whose mission is to inspire healthy eating through cultural food traditions and lifestyles. We advocate for the healthful pleasures of real food and our organization is well known for creating the Whole Grain Stamp and the Mediterranean Diet Pyramid, among other initiatives. Our programs include:

• Oldways Whole Grains Council – helping to increase consumption of whole grain foods
• Oldways Cheese Coalition – promoting traditional and artisan cheeses
• Oldways Mediterranean Foods Alliance – celebrating the traditional foods of the Mediterranean region
• Oldways African Heritage & Health – offering a six-week "A Taste of African Heritage" cooking curriculum across the U.S. 
• Oldways Nutrition Exchange – providing effective tools for health professionals to talk about nutrition with their patients
• Oldways Vegetarian Network – promoting the health benefits of plant-based diets
• Oldways Supermarket Dietitian Symposium – an annual conference for retail dietitians 
• Oldways Culinary Travel – overseas trips for food lovers, combining traditional foods and culture
• Oldways Common Ground – a coalition of nutrition experts, helping consumers understand the basics of healthy, delicious eating.

Learn more at Oldwayspt.org. Job description We are hiring a Public Relations & Media Manager who will manage Oldways’ digital and traditional communications and messaging functions/activities; oversee and run our social media accounts; and expand our presence and role as a thought leader

The successful candidate must be able to see both the forest and the trees, balancing communication strategy planning with implementation tactics to create effective communication messages, disseminate them, and evaluate their impact. We want to talk with you if you have a track record of synthesizing complex information and developing audience-specific messages that are clear, meaningful and effective. Partner outreach, media relations, social media expertise, and database management are also key components of this role.

As our Public Relations & Media Manager, you will be the hands-on, day-to-day person in charge of getting and keeping Oldways and Oldways’ resources and issues well known. If you are hired, you will work closely with Oldways President and Oldways program directors/managers on communications/media management and strategy. You will also be responsible for generating and developing daily social media content and special campaigns/partnerships designed to foster the continued growth of Oldways’ social media channels.

Primary tasks include:

• Build, organize and maintain media lists across food, health and nutrition platforms (including national digital and traditional media), and develop media relationships with key reporters
• Maintain a deep knowledge of the food, health and nutrition space and media landscape to help identify trends, leadership opportunities and hot-button issues; develop proactive opportunities for coverage.
• In conjunction with Oldways program managers, write pitches and story angles to maintain and grow Oldways’ presence across traditional and new media. Develop and execute an outreach strategy for short- and longer-lead storylines, including creating and maintaining editorial calendars for outreach.
• Manage in-house and external blog schedules and contributions. Collaborate with Oldways program managers and President to develop topics with company relevance, timely ties, and hot topics.
• Oversee, plan, and implement daily social media content across Facebook, Twitter, Instagram, and Pinterest; generate special social media campaigns (eg. user-generated campaigns, contests) that support goals of Oldways and individual Oldways programs

We’re looking for a talented, multi-faceted communications professional who has deep relationships with media. You have experience writing pitches, managing editorial calendar schedules, creating targeted media lists, and growing social media channels. You have excellent media relations skills – you’ll know how to make the most of the opportunity when a new nutrition study is published or when the government announces new dietary guidelines or regulations.

You’ve worked either in a newsroom, at an agency or in-house (though maybe not your entire career). You are a detail-driven resourceful self-starter, whose love for writing is only overshadowed by a passion for social media. The ideal candidate will be able to juggle a number of different tasks at the same time, and cares about healthy eating and great food. You care about making a difference, and are interested in Oldways’ mission.

Our offices in Boston’s Back Bay are informal. We don't wear ties or heels, and there's a company dog. Yet the atmosphere is intense and totally professional; each staff member is expected to take full responsibility for his or her projects. Compensation this position is : salaried, varies DOE, $45,000.00 - $55,000.00 Application instructions Deadlineno deadline